Mentally Aware Nigeria Initiative (MANI) is Nigeria’s largest and most active mental health non-profit network that exists to provide the needed awareness and advocacy regarding mental health and illness in the country. At MANI, we help connect people seeking help with trusted mental health professionals, offer direct counseling via our suicide/distress hotlines and act as support to their family members and friends.
2.1 Primary Objective
Our major objective was to impact on over 100,000 participants (directly and indirectly) with from enlightening sessions on the 3 major social media platforms (WhatsApp, Twitter, Instagram) and improve on their knowledge of mental health and related issues.
2.2 Secondary Objective
In a bid to raise more awareness on how the state of an individual’s mental health affects his/her everyday activities, we organized a month-long online summit on 3 major social media platforms. One of these platforms was WhatsApp Messenger; where we intended to host 5 sessions across 50 topic groups of about 50 participants in every session. We also hosted tweet-chats with influential individuals/professionals and Instagram Live sessions, which were anchored by our volunteers.
Theme: Mental Health, Social Media and Technology
Date: October 2018
Location: Twitter, WhatsApp and Instagram.
Hashtags: #MANIVIRTUALCON18 #MANIVC2018
The plan was to be as cost effective as possible while making the most impact. All contributors and
moderators were signed up as unpaid volunteers. The only costs incurred were the cost of setting up the website and sending out newsletters, which came up to a total of $350.
4. Final Program Structure
- Five WhatsApp Conferences were held over 5 different days, with 20-70 minimum to maximum
participant range across 50 groups with 50 different speakers each day.
- 16 Tweet chats with experts from various related fields.
- 14 Instagram Live sessions by our expert
- On the Instagram Live sessions, we had over 400 views for each session, amounting to over 6000
views in total as we explored the myths surrounding mental health and related issues
- On the WhatsApp Conferences, we had 50 speakers take on 50 topics every day for 5 days, and
each day we had over 1200 participants, amounting to 6000 participants in the 5 days the
conference lasted for.
- On twitter, we had 16 twitter chats, with over 4.2 million in social media reach, 16,214 social media
interactions, 6,696 social media shares, 9,431 likes; turning out to be the most engaging of all 3
platforms used in this summit.
This was an experiment we started working on exactly 19 days before the start of the event, which meant that we had little time to work with, and we didn’t invest as much in promotion of the event and in many other things that could have massively upped the already impressive numbers we were able to impact on, but, clearly the numbers show how successful this summit was even with little financial resource available and we can’t wait for V2 and hope that you will look forward to being a part of it too.